The ROI of ZunZuneo
If the U.S. Government did covertly build ZunZuneo to incite dissent in Cuba’s youth demographic, if they did, then $1.6 million dollars for 40,000 subscribers represents a CPA of $40. That’s $40 for, what turned out to be, two years of influencing one young potential dissenter, and building a profile based on age, interests, political orientation, susceptibility to manipulation, likelihood for activism.
What would you expect to pay in terms of CPA for a comparable profile? Genuinely interested - tweet me :)