The ROI of ZunZuneo

download.jpeg

If the U.S. Government did covertly build ZunZuneo to incite dissent in Cuba’s youth demographic, if they did, then $1.6 million dollars for 40,000 subscribers represents a CPA of $40. That’s $40 for, what turned out to be, two years of influencing one young potential dissenter, and building a profile based on age, interests, political orientation, susceptibility to manipulation, likelihood for activism.

What would you expect to pay in terms of CPA for a comparable profile? Genuinely interested - tweet me :)

 
0
Kudos
 
0
Kudos

Now read this

Slacktivism: technology is only as good as the people who use it

Since the dawn of social media, citizens of the social space have been exposed to an ever-increasing number of causes and movements. This in turn has helped to propagate the notion of ‘slacktivism’, the perception - arguably the delusion... Continue →